Greg Sorkin

Graphic Designer + Letterer

Design, edit, and execute various graphic design projects, from brand identity to storytelling; for corporate and non-profit clients and independent creators. Partner with clients and creators to map out their vision and goals for the project; craft mockups and adjust copy, art, and media through edit rounds to deliver visually compelling finished products.

Suite of services include design and layout of print, web, and digital collateral; comic book lettering; logo design; copyediting; and all stages of production and delivery.

Proven ability to manage multiple projects concurrently with strong attention to detail producing high-quality, professional work on budget and schedule.

Operations Coordinator + Graphic Designer

Project manager for Sheltered Instructional Observation Protocol (SIOP), a web-based and face-to-face ESL training program designed to instruct educators on how to teach ESL students more effectively. Responsible for event registration and enrollment; act as scheduling liaison between school administration and Pearson; distribution of participant communications; technical deployment of webinars; maintaining evolving online course content to be current and consistent; customer service and support; and payment reconciliation.

Utilizing graphic design background, partner with the Development to create graphics used on digital training platforms, websites, and other customer-facing materials. Worked with local Diversity & Inclusion chapter to create internal printed promotional pieces to foster employee engagement.

Cross-trained to interface with other departments, such as human resources to aid with timesheet management and sales teams to assign educational training program licenses.

Graphics + Administrative Coordinator

Spearheaded and created company's first in-house graphics department and photo studio. Shot and retouched digital private label product photos of mockups for manufacturers and vendors. Designed new template for comparative analysis matrix of name brand versus private label products to drive sales and partnered with sales team to create visuals that best highlighted products to be purchased by retailers. Organized and maintained company's internal and external vendor and product databases. Managed inventory of product samples and product roll-out communications with manufacturers, top retailers, and big box stores.